DITCH the clutter
Product:
Bowflex Adjustable Dumbbells
Insight:
People who work out at home don’t have enough space to fit all their fitness equipment.
Big idea:
One set of Bowflex dumbbells replaces an entire collection of weights.
A website partnering with GoodSports, allowing customers to donate their spare fitness equipment to underprivileged children in the US.
Goodsport’s non-profit organization provides fitness equipment to underprivileged children in the USA. Since Bowflex Adjustable Dumbbells replace all other sets of weights, you won’t need them to workout anymore. Through this digital website, partnering Bowflex with Goodsports, you can donate your extra weights to people who can’t afford to buy their own.
