The longest distance plan
Client
Verizon
Insight:
There are more long distance relationships for Gen Z than other generations.
Big Idea:
Verizon creates the Longest Distance Plan, because the farther you live from your person, the more you need your network.
Art Direction:
Amanda Elgarresta
Copywriting:
Jacquelyn Trotman
Outdoor
Social Media Mini Series:
For the hero activation, we created a social-first mini-series starring Pete Davidson and the girl from our longest-distance couple. Together, they travel across the country to surprise her boyfriend, turning the road trip into a chaotic, funny, and heartfelt relationship advice show. Along the way, Pete and the girl interview random couples for real long-distance wisdom while planning the perfect reunion. The result is a format built for TikTok: emotional, unpolished, and endlessly shareable.
Episode 1 — Gas Station Therapy
Pete and the girl interview couples outside a gas station, asking unfiltered questions like, “Who apologizes more?” and collecting the first pieces of long-distance wisdom.
Episode 2 — Diner Love Lessons
Inside a roadside diner, they meet older couples who share unexpectedly sweet, heartfelt advice about making distance work.
Episode 3 — Red Flag Round-Up
Armed with a literal red flag, Pete waves it at strangers’ questionable answers (“He leaves you on delivered? RED FLAG!”), turning each stop into comedy gold.
Episode 4 — The Final Miles
As they near the destination, the two gather last-minute advice from Gen Z couples in long-distance love, in an on-the-street interview style.
Episode 6 — The Reunion
The journey ends with the surprise: she reunites with her boyfriend while Pete films from the background, getting emotional as miles finally become zero.