VISUALIZE THE DAMAGE
Organization:
Greenpeace
Problem:
People cannot see the effects of climate change, because carbon emissions are invisible.
Solution:
An app that uses AR to visualize carbon emissions from everyday activities entering the atmosphere and depleting the ozone layer.
Art Direction & Copywriting:
Amanda Elgarresta
3.
2.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Client
Name here
Year
01/01/000
everything stops when your device does
Product:
Anker Magsafe Portable Charger
Insight:
When someone’s device dies, the moment is interrupt by them frantically looking for a solution.
Big idea:
Everything stops when your device dies, no matter how important the situation is.
Outdoor ad:
Placing Portable charging stations in common places where people might need one, such as a bar, a cafe, or a park. This concept illustrates that situations are interrupted by a dead phone and the Anker Magsafe Portable Charger is the solution to avoiding this.
Clear the clutter
Product:
Bowflex Adjustable Dumbbells
Insight:
People who work out at home don’t have enough space fit all their fitness equipment.
Big idea:
One set of Bowflex dumbbells replaces an entire collection of weights.
Digital ad:
A website partnering with GoodSports, allowing customers to donate their spare fitness equipment to underprivileged children in the US.
